We used younger people in our video as this would attract the kind of people that we would want to be viewing the video itself. For example if we used older people the video may not have had the same effect or shock factor as it currently has.
I don’t believe that we necessarily attacked our audience however we did decide to use a shock appeal when filming our video. With the death of our female character at the very start of our film this would then get the audiences attention as to what the film was about.
We used allot of different camera angles in our filming to show that we could produce a high quality video with the footage that would be necessary to the project that we were trying to produce.
We used allot of close up shots to show the emotion in the characters faces and the emotions that they were feeling when the sensitive subject of doing drugs was brought up. We also used a panning shot to show the graveyard and a long shot to show the male character walking towards the gravestone. This was an effective shot because it had gravestones in both the foreground and background of the shot, not only creating an eerie scene for the viewer but all so giving the impression and thought that death is all around and that drugs are not something to be taken lightly.
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