Who Would Be The Audience For Your Media Product?

The typical audience that we would be aiming to entice would be a wide age range. From the ages of around 12 to late 20’s. we decided to make the age range quite large as drugs can effect anyone of any age, however we are expecting that it may not appeal so much to the older generation of people viewing the film.

The film relates back to the ‘Hoodie’ culture and the younger generations, for example people who are younger can relate to the people who are being shown and represented in the video. Whereas older people may not know what is going on or just think that there is one stereotype and one stereotype only for people of younger generations as being alcohol, Drug fuelled individuals.

We were aware that we would have to show a different side to the younger generations in our video, so we decided to show in depth the two different extreme sides of the youths. For example the female character was work driven and committed to her work and had a life plan set out. She was studying primary care teaching and the world was her oyster. Her boyfriend on the other hand, the male character in our story line was a waster, who would simply worry about when his next dole instalment was coming through and how much ‘gear’ he would be able to get out of it. The story line starts off with showing the two characters sitting having a meal and talking about their day and their plans for the night time, the girl was on about spending the evening with her friend, and the boy was planning on spending his evening getting more heroin. This showed the contrast between the two different stereotypes of people in our generation.

The story then goes on to show how you don’t have to be an addict like the male for drugs to effect your life, they can do it immediately. This is shown by the death of the female character in our story and then goes on to show how this then changed the life of the male character for the better as he realised what effect drugs could actually have on someone’s life and the massive impact on the people involved.

The age of the people we used in our clip was 21, however the film could apply to people of younger ages because drugs are becoming a lot more common and easy to get a hold of.

When discussing in our interview with Mr Earl we thought about the idea that our film could be used in schools in PSHCE lessons so that children were aware of the effects that drugs could cause, as people of a young age may know someone older or their own age that were doing drugs and the video could be educational towards them and they could then pass on the knowledge they have learned to another.